Amscreen and Garmin Launch a Technology Partnership

The UK’s largest Digital Media owner Amscreen has today announced a partnership with Garmin, the world leader in satellite navigation. The deal will see Garmin utilise Amscreen’s standout technology for a series of yet-to-be-revealed initiatives for products such as their Lifetime Maps function, a service with no subscriptions, update fees or expiration dates. Amscreen will work together with Garmin to trial new and innovative concepts utilising the likes of their Flexible National Content (FNC) platform, which enables generic content to be given bespoke local detail, in order to deliver pioneering ad solutions. With an event-filled summer ahead, Amscreen and Garmin will provide the network’s weekly audience of 20 million with time- and location-specific feeds, content and competitions across its entire forecourt network. The partnership will see Garmin content screened across the 1,600 forecourt locations from June 1st to this valuable motoring audience, with additional campaigns rolling out across the summer. Dawn Ramsay, MD of Garmin UK said, “As global leaders in satellite navigation delivering intelligent innovative navigation and GPS solutions covering automotive, sports, fitness, marine and aviation, this partnership is a great match for both of us. We’re able to utilise Amscreen’s unique technology to talk to our customers using the latest targeting and delivery methods to give ultimate stand out. The ease of their technology also means that we can trial new advertising and communication ideas quickly and monitor the results without any hassle.” Amscreen CEO Simon Sugar said, “We’re very pleased to announce this technology partnership with Garmin which will see the leading GPS brand benefit from Amscreen’s new platform developments. This mutually-beneficial deal will enable both Garmin and ourselves to trial new ad solutions and ideas, putting us both at the forefront of the DOOH industry. With such great exposure to their target audience, the Amscreen network is the ideal partner for Garmin to communicate their messaging and raise awareness of their products.”