Amscreen, Europe’s leading digital outdoor signage company, is now offering a package to reach the valuable M&S Simply Food shopper in more than a third of all of their UK venues. With a weekly audience of over a million affluent shoppers, this represents the sole opportunity in the UK Outdoor sector to reach this valuable audience. Amscreen has a network of nearly 4000 digital screens across the UK in a number of convenience venues and are able to offer a broad cross section of the UK convenience and top-up shopper audience. Jamie Lindsay, Managing Director of Amscreen stated “With all the recent headlines, we’re very aware that convenience shopping is becoming more prevalent and this is evident by growing audiences in our venues where we have a strong UK wide presence - we wanted to recognise this cultural shift by offering a package to reach some of the most valuable shoppers within the British institution that is M&S and their Simply Food venues.” Amscreen offer some further insight into the affluent profile of these M&S Simply Food shoppers: • 72% of M&S Simply food shoppers are ABC1 (54% UK average) • Average family income of M&S Simply Food shoppers is 35% higher than UK average. (£85,421) • People who shop at M&S Simply Food spend 18% more than average UK shoppers on their weekly top-up shop. (£88m a week as a group ) • M&S Simply Food shoppers are 70% more likely than average to agree that they tend to go for premium rather than standard goods and services
Source: TGI GB 2014
Advertisers looking to target this audience and align their brand with a trusted British retailer can reach them via Amscreen’s network of full motion screens offering time of day and location specific tactical opportunities.