The UK’s largest Digital Outdoor Media owner Amscreen are continuing to move into pastures new and is trialling an outdoor digital 6 sheet. The screen, which is the first of its kind for the digital signage company, is hosting content from a range of advertisers during the trial period at sites across the UK. With their current network of over 5,000 in-store digital screens now spanning four continents including countries such as Australia, Dubai, Germany, Kenya , Poland and the UK, Amscreen are continuing to evolve with this latest forecourt addition. The outdoor screen features the easy-to-use ‘plug and play’ technology that is unique to Amscreen. Amscreen CEO Simon Sugar said, “Over the last four years we have had great success with our in-store screens and there is still plenty more potential in this arena to expand upon. We are now exploring new opportunities by positioning outdoor screens with some of our new and existing retail partners to further maximise our reach. We look forward to seeing the results from this and hopefully rolling them out further.”