Working within the marketing team, this role requires a highly skilled problem solver, capable of forming convincing sales arguments from Amscreen’s extensive research and insight archive. They are also able to identify new topics for research and insight and manage the execution of these and other EPOS and awareness based projects.
Measures of success
Provision of relevant insight to help ensure all areas of the company achieves objectives and targets.
Relationships
The role of research & insight director requires working closely with the following teams:
- Core Marketing team
- National Sales
- Franchise Teams
Operational Excellence
Ensuring that Amscreen are seen as market leaders in media pitch creation; consistently seen to deliver pitch work that demonstrates rationale, engaging and insightful sales arguments.
Insights
Work with the Head of Research and Insight to identify new topics for insight and research that will enhance the understanding of our audience and drive revenue.
Duties and Responsibilities
- Pitch Creation:
- Interpret: Work with sales team to interpret media briefs/pro-active pitch ideas.
- Identify: Seek out necessary research and insight resources that will support your briefresponse/sales arguments.
- Create: Produce final sales document.
- Work with research partners to set up, monitor and review new research initiatives e.g. field research.
- Generate sales leads based on industry resources.
Please send CVs to .